Loompaland is the homeland of the Oompa Loompas. Willy Wonka first tells about it when the tour group sees the Oompa Loompas. One of the parents (Mike's dad in the movie) claims to be a geography teacher and says "There's no such place!", but Mr. Wonka says in a smart-alecky tone "Well then, you know all about it and what a terrible country it is." Willy Wonka claims to be there looking for exotic flavors, but found the Oompa Loompas hiding in tree houses. He also tells that they craved Coco Beans and makes a deal with them that if they work for him he will pay them in Coco Beans. The Oompa Loompas agree and are brought away from Loompaland to work and live in Mr. Wonkas factory, where they can eat as many coco beans they wish. Loompaland is set in a dense jungle, filled with several vicious predators, like snozzwangers and whangdoodles.  To protect themselves, the Oompa Lompas lived in treehouses, constructed high above the ground and connected with rope bridges.

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